MICEview GmbH & Co. KG

Pioneers in MICE analytics

MICEview conducts the largest and most consistent MICE market study in Europe, creates user-friendly MICE reports and delivers relevant MICE market data. Our solutions are unique and innovative, and our products follow the “keep it simple, but always smart!” principle.

The unique MICE benchmarking and sales tool delivers daily updated market analytics and event data through MICEview’s interactive online community, making the MICE market comprehensible and measurable. Conference hotels and venues obtain substantiated market evaluations, analyses and trends for events in their personal competitor set and their overall market.

The hotel industry has been working for decades in the “Rooms” sector with solid tools, which support daily yielding and the development of appropriate sales strategies. The “Meetings” sector does not often receive the same attention. We know how time-consuming and laborious it is to extract relevant MICE data from the hotel´s system, in preparation for daily or weekly meetings, or when drafting yearly budgets. We also know how hard it is to visualise those data so that they show a clear path towards revenue- and profitability-boosting strategies. That is where we would like to support you.

Our MICE Destination Report focuses on the study of the overall market and the MICE economic factor in a single city, evaluating their direct comparability with other MICE destinations. The report represents a significant and consistent source of information for convention bureaus, cities, conference hotels, congress and event venues. The MICE business of different locations within a single destination (e.g. city centre vs. airport) or between different cities is put in direct comparison. Furthermore, source markets, booking patterns and volume of different industries are analysed, as well as occupancy rates in different months and years (“low” and “peak” times and trends).