China Visitors Summit Posttour 2026

The i2i Group China event, which was held in Europe for the first time in Düsseldorf back in 2018, is returning to Germany this year and will be hosted in Frankfurt—following previous editions in Milan, Madrid, and Barcelona.

Following the event, around 110 paying Chinese buyers—among them leading representatives of the travel industry—will travel to Düsseldorf and explore the destination from 3 to 5 September as part of a 1.5‑day stay.

This presents an excellent opportunity to showcase Düsseldorf: the participants come from a range of segments, including leisure, MICE, luxury, and medical tourism. On site, they will be divided into groups of approximately 20 participants, for whom tailored site inspections will be organised; for the MICE group, this includes a visit to the EUREF-Campus.